Working with world-leading orthodontists, TIO is a global marketing partner working to grow Orthodontic practices globally that want to stand out. With the unprecedented expansion of its program across Australia, New Zealand, the UK & Ireland, and the USA, TIO approached us for a total brand overhaul, from strategy to creation to launch.
TIO aims to simplify and demystify digital marketing for orthodontic practices globally, simplifying the process of marketing as much as possible according to the need and reality of each practice.
TIO is a forward-thinking and progressive brand, and the logotype needed to reflect these characteristics. By creating a fully bespoke logotype, this enabled us to be bold with its rollout, helping TIO with a new brand system that reflected the simplicity and nature of their offerings, leveraging the brand language at the same time.