Relevé Clothing

Relevé Clothing

To create an engaging brand identity for a luxury women's active and loungewear store in the heart of Toronto.

With a blend of minimalism and luxe, Relevé is a physical store carrying high-end athletic and loungewear labels, based on the premise of placing women at the centre stage. We were approached to create a new vision and brand identity which would stand for elegance and sophistication.

Equally premium and human

Keeping it simple with a confident tone, the identity needed to reflect the demographic of young confident women that speaks sophistication and strength in all communications. The minimalistic approach to the brand through the muted colour palette allows the products to take centre stage standing for femininity, sophistication, and quality.