The branding needed to convey both the high-end facilities and the down-to-earth charm of a rural retreat and work seamlessly across a variety of platforms, including a website, signage, social media, and print materials such as welcome guides, merchandise and brochures.

The identity utilises a combination of an elegant serif font, paired with a clean sans-serif font for body text to ensure maximum legibility. The logo combines a refined serif wordmark with a versatile monogram, exuding sophistication, with an emphasis on symmetry to reflect balance and harmony. A soft peach acts as a gentle counterbalance to the deep blue, adding a layer of warmth, approachability, and softness. We had to ensure this approach resonated with a multitude of audiences, including couples, families, and eco-conscious travelers.

We also supported Hartington Hills with additional brand elements as an extension to the brand, including a carefully curated website with immersive visuals of the Peak District, luxury accommodations, and activities. On-site signage, merchandise and personal touches were designed to blend harmoniously with the natural surroundings, allowing a seamless consistency from the website all the way to the on-site experience