Partnering with us on Brand Strategy, Content Writing, Web Design, and Development, we worked closely with the Area team to position them strategically and develop their visual and tonal brand identity that would translate to a brand new digital platform.
We were tasked to reimagine all aspects of the Area site from user experience to typography and colour. Our design ethos was to create a platform with a unified, engaging, and clear user experience, showcasing a common passion for the workplace.
Taking a modular approach to its design, the site reiterates Area as one of the UK and Europe’s most progressive workplace design and fit-out specialists. We introduced a new palette to the brand which takes influence from nature, with emphasis on sustainability, all whilst making the web experience more exploratory in its approach.