Born under the concept of purity and inspired by relaxation, Mysa aims to find an optimal solution to treat skin problems with natural ingredients. The design aims to depict peace and relaxation into everyday life, something that Mysa is proud of with the Swedish translation being 'a nice relaxing time'.

Being a natural oil-based product, it was important that this idea would translate into the website. Shape art directed the supporting photography which aims to elevate each botanical ingredient in the products. This would communicate the brand positioning coherently through advertising, print, and digital.