To create a brand that engaged with children, parents and school teachers. The company offers fun events to schools, therefore a light hearted nature needed to be created, with colour, and a down to earth personality. With this in mind, the content needed to engage and encourage school teachers to book 'Best Day Ever', so the content hierarchy needed to be considered and relevant.
A very modern website designed to all devices with bespoke illustrations to represent each category on the website. A colourful approach was needed and supported their future plans for merchandising. A short 4 week turnaround for this project was allocated and we produced the goods with time to spare. We also added motion to the project for no extra cost so the characters came to life.
It's very important to engage with users on all different screen sizes. Here at Shape we identify small elements that enhance the whole process such as using sticky buttons that hug the browser whilst the end user scrolls own the page, allowing them to add products to the basket at all times.
As a company that works in the primary school sector; our website has to appeal to both teachers and children. We believe that this has been achieved and gone beyond our expectations. When you enter the website, our audience is wowed when they are greeted by the brand identity (which MadeByShape developed) then their eyes are drawn to the fantastic Tucon GIF. These two elements catch people's imagination and interest; making them want to explore further. In terms of navigation, MadeByShape have ensured that this is simple so the end user finds it easy to move around the website. The layout is effective, moving from page to page is slick, and the font is professional and reader-friendly. BestDayEver is a creative company that goes in to schools and turn them into a country for the day so we needed our website to reflect this. Andy and the team developed 9 different Illustrations to relate to each country, each GIF has its own personality and uniqueness. This is what we love most about our website, when showing clients the GIFs they are always amazed and are interested in what we can offer them.
Another great element of the BDE website is the back end, it is very easy to use and update. We can simply add pages, blogs and content quickly and efficiently. What was fantastic was that MadeByShape gave us tutoring sessions on usage of the back end to ensure we were able to utilise it as much as possible.
The advice MadeByShape have given us to promote not only the website but BDE brand has been crucial to our success. They have performed SEO on the website that has seen great success in the Google rankings and helped us to target our audience in a more efficient way. The customer service that the agency provide is exceptional, we know that if we need anything they are on the end of the phone providing efficient and quality solutions.
Our website has been essential to the development of the company; it is a talking point amongst our industry and the website has become our strongest advertising tool. We are extremely proud and very thankful to MadeByShape for producing such a unique website."