Natasia Rubin

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It looks like you're new here, what brought you to Shape?

That’s right, I’m the newest addition to the team. When I read about the job and spoke to Andy I couldn’t get Shape out of my mind. Shape sounded like an agency with true skill and style. Their methods for answering client briefs are carefully considered, and I was enticed by their friendly team dynamic. Plus they have a pretty impressive portfolio of work!

Tell us a bit about your background.

I’ve not always been a content writer, my background is also in SEO. I’m fascinated by how search engine optimisation can move the dial on traffic and conversions. Seeing a website you’ve worked on show up at the top of Google’s search results is a great feeling. Most importantly, I enjoy learning about how to optimise content for search, and I’m always looking for ways to expand my knowledge about this.

You’re not from around here, are you?

You can probably tell from my accent that I don’t hail from Manchester. I’m from the beautiful South West, but I’ve also spent time in London and Switzerland. I settled in Manchester after finishing University in 2013 and it’s been a second home ever since. I absolutely love the vibe of the city.

We heard you’re an aspiring brewer, is that right?

Yes, true to my roots in the South West I come from a family of amateur brewers. I’m always looking for new fruits to turn into booze! My latest project is an English take on the Japanese plum wine Umeshu using damsons instead of the traditional Asian plums. The process involves steeping the fruit in total darkness for a whole year, so patience is key (unfortunately)!

What’s your ideal type of project?

One thing I love most about writing content is that you get to learn about all sorts of different businesses and sectors. It really expands your perspective on the world and helps you to look at things differently. If I had to choose a type of project to work on it would be something educational, I really enjoy writing guides and breaking more complicated topics down into easy-to-digest chunks to help people learn and grow.


Favourite Film: The Silence of the Lambs Favourite Book: The God of Small Things Favourite Shape: Circle

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