Pay-per-click advertising is one of the fastest ways to drive high quality traffic to your website.
The unbeatable Google Ads experience
Our PPC specialists have nearly ten years of experience under their belts and have passed all the necessary Google qualifications.
We’ve run successful PPC campaigns in a variety of industries with budgets ranging from £500 to over £500,000 per month. If you’re completely new to Google Ads, then we’ll work with you to establish some key performance metrics and build efficient campaigns that are constantly focused on achieving your business goals.
Our approach to PPC is unique.
A successful Google Ads campaign usually comes down to how the campaigns have been set up in the first place. If the campaign structure isn’t as granular as it should be, then you could end up paying over the odds for mediocre traffic. Over the years, we’ve developed a unique campaign structure that focuses on relevancy and quality score, the factors Google uses to determine how much you pay for a click. If you’re already running Google Ads for your business, then we can carry out an in-depth audit to make sure you’re set up for success before we do anything else.
Monthly Campaign Management
Having your pay-per-click campaigns set up and ready to go is one thing; but how do you maintain these campaigns over time? Without the proper management, your Google Ads activity can deteriorate over time and will no longer drive the results you’re looking for. Specialist PPC management is an absolute must to make sure your keywords are kept up-to-date and that you’re spending your budget efficiently. We offer a variety of monthly packages to suit most budgets.
A PPC agency in Manchester you can trust
Account audits
If you’re already running Google Ads campaigns, we can conduct a thorough audit to highlight areas of opportunity and improvement.
Research & Planning
We carry out extensive keyword research and provide cost-per-click estimates for your industry so we can work together to determine your budget and potential return on investment. PPC isn’t always right for everyone, and some industries are more expensive than others. So, if we don’t think you’re likely to get a solid return with your proposed budget, then we’ll always be honest and tell you upfront.
Quality Score
Keyword ‘quality score’ is imperative to the success of your campaigns. We’ll use our tried-and-tested campaign structure to make sure your quality score is as high as possible. This means your ads will attract the right kind of customers to your site, and you’ll pay as little as possible for their visits.
Campaign Hygiene
If you need us to, we can provide ongoing monthly campaign management to ensure your paid search campaigns are running in excellent shape. We also provide an easy-to-read performance report each month as standard, so you know exactly how your campaigns are performing.
PPC Strategy
Not sure where to start with your pay-per-click campaigns? We can help with all aspects of your paid search marketing strategy. From choosing which keywords and match types to use to how you should be phasing your budgets – we’re here to provide guidance and support to businesses of all shapes and sizes.
Data-Driven Insights
We use the latest Google technology and products to help power our PPC campaigns, but not all of Google’s features are right for every client. With an overwhelming number of technology products on offer, it can be difficult to know where to start. We can help decipher the jargon and we’ll only ever implement these technologies if it’s the right thing for your PPC campaigns and your business.
something better than I ever
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What our happy clients say about us
Shape went above and beyond to make sure we got something we were happy with
We now have a brand that truthfully represents what we do
I couldn't recommend MadebyShape enough
Finally, an Agency that does exactly what they say they do
The answers to your questions.
Paid search, PPC, sponsored ads, pay-per-click... whatever you want to call it, is a form of online marketing that lets you place ads on an ad platform, such as Google Ads, and you pay the host of that platform a fee every time your ad is clicked.
Pay-per-click advertising is one of the fastest ways to drive high-quality traffic to your website. Because you only pay when a user reaches your website, it can be very cost-effective, and it's easier than ever to track and measure your campaigns to track your PPC performance.
At Shape, we pride ourselves on creating efficient Google Ads campaigns that will drive exceptionally high-quality traffic to your website at the lowest possible cost. We use a bespoke campaign structure that usually guarantees you’ll pay less than the market average for a click to your website.
We’ve run successful PPC campaigns in a variety of industries with budgets ranging from £500 to over £500,000 per month. If you’re completely new to Google Ads then we’ll work with you to establish some key performance metrics and build efficient campaigns that are constantly focused on achieving your business goals.
Unfortunately, we don't have set PPC campaign prices. Every brief we work on has different requirements which alters the spec of the job. So, once we've received the brief we can give you an indication of the cost and timescale.
We offer all types of Pay-Per-Click advertising, from Account audits to Campaign Hygiene to PPC Strategy, Data-Driven Insights, and many more
Yeh sure. If you have Google Ads as a strategy, or you're thinking of doing it in the future this will be included in the brief, and we will design a PPC-specific landing page during the design phase. Once the website is live, you can add as many landing pages as you like, editing the URLs and page structure if needed.
