Google Ads & Paid Search Marketing

Pay-Per-Click advertising is one of the fastest ways to drive high quality traffic to your website.

Paid Search, PPC, Sponsored Ads, Pay-Per-Click….whatever you want to call it, we pride ourselves on creating efficient Google Ads campaigns that will drive exceptionally high quality traffic to your website at the lowest possible cost. We use a bespoke campaign structure that usually guarantees you’ll pay less than the market average for a click to your website.

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Google-Certified

Unbeatable Google Ads Experience

Our PPC specialists have nearly 10 years’ experience under their belts and have passed all the necessary Google qualifications.

We’ve run successful PPC campaigns in a variety of industries, and with budgets ranging from £500 to over £500,000 per month. If you’re completely new to Google Ads then we’ll work with you to establish some key performance metrics, and build efficient campaigns that are constantly focused on achieving your business goals.

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Jason going through website wireframes at MadeByShape

Our approach to PPC is unique.

A successful Google Ads campaign usually comes down to how the campaigns have been set up in the first place. If the campaign structure isn’t as granular as it should be, then you could end up paying over the odds for mediocre traffic. Over the years, we’ve developed a unique campaign structure that focuses on relevancy and quality score; the factors Google uses to determine how much you pay for a click. If you’re already running Google Ads for your business, then we can carry out an in-depth audit to make sure you’re set up for success before we do anything else.

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Monthly Campaign Management

Having your Pay-Per-Click campaigns set up and ready to go is one thing; but how do you maintain these campaigns over time? Without the proper management, your Google Ads activity can deteriorate over time and will no longer drive the results you’re looking for. Specialist PPC management is an absolute must to make sure your keywords are kept up-to-date, and that you’re spending your budget efficiently. We offer a variety of monthly packages to suit most budgets.

Account audits

If you’re already running Google Ads campaigns, we can carry out a thorough audit to highlight areas of opportunity and improvement.

Research & Planning

We carry out extensive keyword research, and we provide cost-per-click estimates for your industry so we can work together to determine your budget and potential return-on-investment. PPC isn’t always right for everyone, and some industries are more expensive than others. So, if we don’t think you’re likely to get a solid return with your proposed budget, then we’ll always be honest and tell you upfront.

Quality Score

Keyword ‘quality score’ is imperative to the success of your campaigns. We’ll use our tried-and-tested campaign structure to make sure your quality score is a high as possible. This means your ads will attract the right kind of customers to your site, and you’ll pay as little as possible for their visits.

Campaign Hygiene

If you need us to, we can provide ongoing monthly campaign management to make sure your paid search campaigns are running in excellent shape. We also provide an easy-to-read performance report each month as standard, so you know exactly how your campaigns are performing.

PPC Strategy

Not sure where to start with your pay-per-click campaigns? We can help with all aspects of your paid search marketing strategy. From choosing which keywords and match types to use, to how you should be phasing your budgets – we’re here to provide guidance and support to businesses of all shapes and sizes.

Data-Driven Insights

We use the latest Google technology and products to help power our PPC campaigns, but not all of Google’s features are right for every client. With an overwhelming number of technology products on offer, it can be difficult to know where to start. We can help decipher the jargon and we’ll only ever implement these technologies if it’s the right thing for your PPC campaigns – and your business.

Frequently Asked Questions

What is PPC?

Paid Search, PPC, Sponsored Ads, Pay-Per-Click….whatever you want to call it, is a form of online marketing that lets you place ads on an ad platform, such as Google ads, and you pay the host of that platform a fee every time your ad is clicked.

Why Pay for PPC?

Pay-Per-Click advertising is one of the fastest ways to drive high-quality traffic to your website. Because you only pay when a user reaches your website, it can be very cost-effective and it's easier than ever to track and measure your campaigns to track your PPC performance.

Why choose Shape?

At Shape, we pride ourselves on creating efficient Google Ads campaigns that will drive exceptionally high-quality traffic to your website at the lowest possible cost. We use a bespoke campaign structure that usually guarantees you’ll pay less than the market average for a click to your website.

How experienced are Shape with PPC advertising?

We’ve run successful PPC campaigns in a variety of industries and with budgets ranging from £500 to over £500,000 per month. If you’re completely new to Google Ads then we’ll work with you to establish some key performance metrics, and build efficient campaigns that are constantly focused on achieving your business goals.

How much does PPC Cost?

Unfortunately, we don't have set PPC campaign prices. Every brief we work on has different requirements which alters the spec of the job. So, once we've received the brief - we can give you an indication of the cost and timescale.

What kinds of PPC do Shape offer?

We offer all types of Pay-Per-Click advertising from Account audits, to Campaign Hygiene, to PPC Strategy, Data-Driven Insights, and many more

Can I create PPC landing pages myself?

Yeh sure. If you have Google Ads as a strategy, or thinking of doing it in the future - this will be included in the brief and we will design a PPC specific landing page during the design phase. Once the website is live, you will then be able to add as many landing pages as you like, editing the URLs and page structure also if needed.

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Get in touch with our team of PPC specialists.

Arrange a call with our team to see if we're a good fit for your project.

If you’re an email kinda person, message us directly at hello@madebyshape.co.uk

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