Google Ads & Paid Search Marketing

Pay-Per-Click advertising is one of the fastest ways to drive high quality traffic to your website.

Paid Search, PPC, Sponsored Ads, Pay-Per-Click….whatever you want to call it, we pride ourselves on creating efficient Google Ads campaigns that will drive exceptionally high quality traffic to your website at the lowest possible cost. We use a bespoke campaign structure that usually guarantees you’ll pay less than the market average for a click to your website.

Unbeatable Google Ads Experience

Our PPC specialists have nearly 10 years’ experience under their belts and have passed all the necessary Google qualifications.

We’ve run successful PPC campaigns in a variety of industries, and with budgets ranging from £500 to over £500,000 per month. If you’re completely new to Google Ads then we’ll work with you to establish some key performance metrics, and build efficient campaigns that are constantly focused on achieving your business goals.

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Our approach to PPC is unique.

A successful Google Ads campaign usually comes down to how the campaigns have been set up in the first place. If the campaign structure isn’t as granular as it should be, then you could end up paying over the odds for mediocre traffic. Over the years, we’ve developed a unique campaign structure that focuses on relevancy and quality score; the factors Google uses to determine how much you pay for a click. If you’re already running Google Ads for your business, then we can carry out an in-depth audit to make sure you’re set up for success before we do anything else.

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Monthly Campaign Management

Having your Pay-Per-Click campaigns set up and ready to go is one thing; but how do you maintain these campaigns over time? Without the proper management, your Google Ads activity can deteriorate over time and will no longer drive the results you’re looking for. Specialist PPC management is an absolute must to make sure your keywords are kept up-to-date, and that you’re spending your budget efficiently. We offer a variety of monthly packages to suit most budgets.

Account audits
If you’re already running Google Ads campaigns, we can carry out a thorough audit to highlight areas of opportunity and improvement.
Research & Planning
We carry out extensive keyword research, and we provide cost-per-click estimates for your industry so we can work together to determine your budget and potential return-on-investment. PPC isn’t always right for everyone, and some industries are more expensive than others. So, if we don’t think you’re likely to get a solid return with your proposed budget, then we’ll always be honest and tell you upfront.
Quality Score
Keyword ‘quality score’ is imperative to the success of your campaigns. We’ll use our tried-and-tested campaign structure to make sure your quality score is a high as possible. This means your ads will attract the right kind of customers to your site, and you’ll pay as little as possible for their visits.
Campaign Hygiene
If you need us to, we can provide ongoing monthly campaign management to make sure your paid search campaigns are running in excellent shape. We also provide an easy-to-read performance report each month as standard, so you know exactly how your campaigns are performing.
PPC Strategy
Not sure where to start with your pay-per-click campaigns? We can help with all aspects of your paid search marketing strategy. From choosing which keywords and match types to use, to how you should be phasing your budgets – we’re here to provide guidance and support to businesses of all shapes and sizes.
Data-Driven Insights
We use the latest Google technology and products to help power our PPC campaigns, but not all of Google’s features are right for every client. With an overwhelming number of technology products on offer, it can be difficult to know where to start. We can help decipher the jargon and we’ll only ever implement these technologies if it’s the right thing for your PPC campaigns – and your business.

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