2024
YMU
Redefining a leading global talent group
Website
+ -1
YMU came to us to transform their underperforming site. The existing website did not capture the essence of YMU's innovative and future-facing approach to global talent. Elevating the tone, look and feel, and content of the site, we crafted a brand new and bespoke Craft CMS site that prioritised user experience, with intuitive navigation and a new site structure, allowing YMU to showcase their impressive global roster of talent to its full potential.
Through highly considered design and a robust future-proof site strategy with SEO in mind, we aimed to make the site clean, simple, yet engaging whilst through storytelling, we could showcase the breadth of the elite talent they work with as well as the unparalleled calibre of specialists and experts within the Group
YMU operates across multiple industries with diverse talent needs so the website needed to clearly articulate the variety of their services without overwhelming users. We utilised structured sections and clear, segmented pages to guide users intuitively through YMU’s offerings and talent showcases, which includes a filter and search functionality by industry, expertise, or region to improve discoverability.
Fully optimised for desktop, tablet, and mobile to ensure accessibility across devices, built using Craft, the robust CMS structure now allows YMU teams to easily update content and talent profiles. The website now serves as a central hub for YMU’s diverse audiences, with the flexibility to evolve alongside an ever growing global presence.
