Shape would send the client web references to give an idea of direction so that both parties were on the same page in terms of styling.
Once the client is happy with the direction of the project, Shape would then start to design a concept based off those references.
Once the design has been signed off by the client, Shape would then start to build the website front-end then wrap it around the CMS.
Once the website has been built, it is now ready for the content to be inserted.
Once all content has been inputted, Shape will then do a final set of tests and de-bugging on various browsers for compatibility before launch.