2023
Time
A fitness and nutrition start-up driven by science
Branding
Website
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Time is a bespoke fitness and nutrition coaching platform designed specifically for individuals that lack time to dedicate to their health in their day-to-day life. Born under the belief that everyone has the potential to live a long, healthy and fulfilling life, Time approached us with nothing - a startup with a vision to change lives.
Time focuses on science as a means to get results. The brand identity aims to be a representation of the strong, determined spirit that Time strives to instill in its clients. The logo is a simple, yet strong, T emblem that is juxtaposed against the dynamic logotype, conveying confidence and determination.
A central part of the visual identity is the bold colour palette which adds to the light and lively energy of the brand. Coupled with strong typography, and easy to navigate site, the blend of imagery and visual identity encapsulates the Time ethos and methodology.
