2024
Go2
Connecting teams across the world
Website
SEO
+ 1
The primary objectives were to revitalise Go2's brand identity, redefine its positioning in the market, and create an immersive digital experience that showcases its expertise and product offerings.
A revised logo and visual elements were designed to reflect the company's technological innovation and commitment to quality, while maintaining a sense of familiarity with existing customers. We introduced a more tech-focused colour palette and typeface that would be recognisable and relatable, all while maintaining minimal, clean and approachable visuals.
We also took authority over Go2's tone of voice, producing written content across the site. The messaging emphasised their expertise, product knowledge, and dedication to providing cutting-edge solutions for professionals and enthusiasts alike - engagingly explaining in layman terms.
The website needed to act as a hub for a variety of visitors: prospective clients, existing clients, manufacturers, information seekers, and more. It was essential the site was multifunctional, both able to let clients pay their invoices, yet also allowing for visitors to browse their range of products and find technical specifications.
