It's important to understand who the target audience is, and what content they want to see on a website. Gee Hair understands their audience very well, but with our experience in UI and UX we were able to make changes to improve the online environment. For example, showing before and after shots of the original hair, and then what each product can do visually to volume and length. This instantly enables the customer to recognise which product they like based on results, rather than just product names and titles.