2020
Njorun Active
eCommerce for Womenswear fitness brand
Branding
Website
To create a bespoke eCommerce site for a Womenswear fitness brand selling gymwear, gym leggings and activewear. Njorun came with nothing. A fresh brand that needed an identity, website, art direction and print collateral. They also needed a pitch presentation to put in front of collaborators. MadeByShape handled everything from ground up.
Creative direction on this project enabled us to let loose and sent a new standard in the industry. Creative hovers, animations and interactions engage with end users on a different level. The product isn't the cheapest, the value of the product reflects the quality of the manufacturers and the brands they sell online. The website needed to reflect professionalism and forward thinking. By refining product descriptions, giving core details and focusing on selling products we were able to have more flexibility with this bespoke eCommerce website.
Part of the brief was to make this brand new website visible in search engine rankings. MadeByShape handled sitemap submissions, search console data and technical SEO. We improved brand keywords within the first month and spent several months improving general keywords related to the industry. Alongside this we increased traffic to the site and improved social followings via a influencer marketing strategy.
