2024
Heard
The home of healthy hearing
Website
Brand Repositioning
+ 1
Heard came to us recognising the need for a more cohesive brand identity and an optimised digital presence. With an aim to differentiate itself within a space that is traditionally misunderstood and science-heavy, Heard needed help to take the brand to the next level.
We were tasked to reposition Heard, which included delving into an updated harmonious colour palette, typography, and bespoke illustrations that reflected the core value of Heard: Seeking to inform, educate, and inspire individuals to consider the importance of their hearing health.
We wanted to take away from the medical side of hearing and craft a playful design that ensured information was available playfully and engagingly. Recognising the importance of information in the hearing industry, the website incorporated an educational content hub. Blog posts, articles, and video resources were curated to address common concerns, highlight advancements in hearing technology, and serve as a valuable knowledge base for visitors.
We also aided the Heard team in extended brand assets such as social media templates, custom patterns, a bespoke iconography set, and infographics for use across all platforms.
