Found is the only 360-degree lifestyle operator across the residential and commercial market, bringing spaces to life where you can truly live, work, and play. With no prior branding or digital presence, Found presented us with a blank canvas, allowing for a completely fresh and tailored approach to building its identity and online presence.
Found needed a cohesive brand identity and digital infrastructure to establish its presence in a competitive market. Without existing assets, the challenge was to create a brand that reflected its unique positioning and holistic lifestyle offering, ensuring the brand resonated with both residential and commercial audiences, emphasising community-driven, modern living.
The website and brand needed careful consideration for its two sub-brand offerings; Living & Spaces, which serves as a central hub for engagement and enquiries across both residential and commercial customers. The website also supports community-building efforts, fostering deeper connections with residents and commercial tenants alike through community events, brand activations, pop-ups and more.
The cohesive approach helped position Found as a key player in Manchester’s property and lifestyle market from its inception, developing a contemporary brand and crafting a brand story and messaging framework to articulate its vision as a lifestyle operator redefining urban living in Manchester.