We took advantage of Craft CMS multi-site feature, allowing us to house all regions under one domain and one central place to edit the content. Each region then got split up in to categories, allowing their editorial team to place categorise their content and optionally dual-publish across any region. To help promote the local businesses, we allowed ‘micro sites’ to be created within the Manchester Confidential's brand, allowing each local business to have their own set of mini pages within the site, which Confidential's could then use in promotions etc.

After much research in to their current readers, and looking into Analytics, the majority of people visiting the website read articles, tried to find places to visit in their city whilst on mobile devices. So it was important that the experience on mobile was simple to navigate and use.