It's a Shape Christmas.
Started in 2011, here at Shape we created a collaboration project that connected students, graduates and industry professionals. We created a digital platform to enable them to create artwork free for download to end users on iPhone & iPad.
25 creatives are given a random shape by us, with only one theme — Christmas. In the past, the shapes have been photographed, illustrated, animated and even made in 3D, there's no limits. The work is then released in advent calendar style, with 1 piece of work shown each day throughout December leading up to Christmas day. We promote the work via social media before, during and after the project.
Since launching the project it's had...
- Over 1,500,000 page views
- Featured over 175 artists from around the world
- Won several design awards across the globe
- Been recognised by L'Occitane and used as a studio project