TW Services came to MadeByShape with an existing website that was OK, but didn't fully reflect the brand and where it wanted to be in the future. The brief was to fully redesign and build a responsive website that offers customers new functionality that made their life easier when booking a skip online.
Design, Development, Content, SEO... they are all just as important as each other. Our process was to listen to what the client had, and what they needed. Competitor research, user research and what functionalities we could include to improve the customer experience. A big step in the project, that might seem simple, is to create a content strategy. There was a massive gap in the industry in terms of photography content, competitors weren't doing it well (or even producing professional photography at all). By implementing a content strategy, this helps the client stand out from the crowd, and also improve the use experience online - not only from an engagement point of view, but also from a sign posting aspect so that clients can easily see products and services the client does offer.
TW Services are in an industry were competitors either don't do SEO at all, or the majority of them do it dodgy. Black Hat SEO is something we don't offer here at MadeByShape. This is unfortunate that companies still does this. So our strategy was to optimise the website correctly and perform Organic SEO strategies over a long period of time so that we get so far ahead of competitors they cannot catch up. One of those terms was to focus on Skip Hire Thanet. It's a slow process but if done correctly, can work very effectively. From a client point of view, it's more cost effective for them, because we aren't throwing the kitchen sink at SEO per month. They get the results they want, and executed to a very high standard - but they understand that they need to be patient.