2025
A-Game
Helping A-Game bring their A-Game online
Shopify
Website
A-Game came to us wanting more than your average Shopify store. They needed a site that didn’t just sell products, but told their story and showed the personality behind the brand. Templates weren’t going to cut it, this was about a proper custom build, designed from the ground up with brand storytelling at its heart.
To give the client full flexibility over product content, we built custom metafields and metaobjects within Shopify. This allowed us to structure and display additional product data in a way that went beyond Shopify's standard options. The result was a richer product experience for customers.
We configured Shopify Markets to handle geolocation and provide localised store experiences for the UK and US. This setup ensured that customers were automatically shown the correct regional store, complete with tailored content, pricing, and currency settings. By doing so, we delivered a seamless shopping experience no matter where the customer was browsing from.
To improve usability, we grouped separate products together and displayed them as variants under a single listing. This made navigation simpler for customers, whilst also showing all colour options within the product listing pages, helping customers to see a wider range of products.
