Inside Out Contracts needed a new site to reflect the business in the modern day. Their old site was dated, not responsive and didn't represent the brand image. It was about improving the brand aesthetics, brand perception as well as improving functionality from the digital side. Our other goal was to improve their stats and figures through UX, UI, Design and Development and target audience research to increase traffic, google rankings and the number of enquiries.
Inside Out Contracts have been supplying and manufacturing commercial hospitality furniture since 1999. They have an extensive online range of high quality contract furniture for hotels and restaurants. They have thousands of products and needed to seamlessly carry across existing data from the old site. We were able to import product images, titles, descriptions, meta data which saved a lot of stress for the Inside Out Contracts Team in London.
Emily Schweitzer, Marketing Manager was very impressed with our efficient work flow and service. "With our website we have thousands of pages and one of the designing factors of MadeByShape was that they could stick to our deadline and they pulled through, they got it all done in 8 weeks which is very tight for a website of our size. It was also never a problem that MadeByShape are based in Manchester and we’re based in London, we meet the team quite regularly because they have a lot of clients in London, so never been a problem."
"Our website just blows our competitors out of the water. It’s so much easier to navigate than before and is a cut above the rest. The website is very important to us as a business, 70% of our marketing is dedicated to the website and all of our clients come through the website so it is the be all and end all for us.
We most like working with MadeByShape because the team is very friendly, very responsive and they’re great value for money." Says Lisa Cluer, Managing Director.
"I think other people should go with MadeByShape because they are very personal and the team are always on hand to support you. It's a full service as well, they build, they do design and they give SEO support packages as well, so for us it's a long term relationship with MadeByShape.
If I went back in time I’d definitely choose MadeByShape again and I wouldn’t bother with anyone else."