A Fitness and Sports web design agency in Manchester you can trust.

Let's elevate your fitness and sports brand into an eCommerce store that takes you to the next level.

In the fast-paced fitness and sports industry, your website is your strongest asset. Powerful, responsive and reactive, your website should mark you as the ones to beat. We are experts in fitness and sports branding and have worked with brands of all sizes, from bespoke gym and activewear retailers to groundbreaking sports studios.


Previous experience in fitness and sports


Craft Commerce and Shopify Solutions

We showcase your products with style.

We're proud of the breadth of our portfolio; it's what allowed us to become masters of fitness and sports web design. Athletic wear, gym wear, activewear, luxury, swimwear, training spaces and sports studios, are just some of the areas our fitness and sports clients specialise in.

Releve yoga2

Fitness and sports website projects we've worked on

Finding the best way to tell your story

Shape April 2022 HR 65

A friendly fitness and sports web design agency UK clients trust, based in Manchester.

We handle every fitness and sports website project in-house, from web design to web development.

Experts in Shopify

Cutting-edge creative design techniques

Experts in Craft Commerce

eCommerce stores to fit all sizes

For fitness and sports brands that want to blaze a trail


Brand Design

Logo design, typography, colour, shape, movement, and placement. We harness visual elements to communicate your brand.


Web Design

Custom design to position you correctly in the market



Experts in building and customising Shopify eCommerce stores


Craft Commerce

Experts in building Craft Commerce stores from scratch, built to your spec


Content Creation

Our in-house team can help with Photography, Videography and Written Content.


Brand Repositioning

What’s going well, and what needs to change? Brand repositioning to help you target new audiences and bring your business into today’s world.

What do our clients say about working with us?

We work with fitness and sports start-ups through to global brands.

U Niversity of Manc
Salford University
N Jorun
Fight Label
Henry Jacques
Inside Out
Boys By Girls
Capital Centric
Alliance Investments

Frequently Asked Fitness and Sports Web Design Agency Questions

How to choose a fitness and sports web design agency?

We advise our clients to do their background research before committing to a fitness and sports web design agency. Portfolio work will show you the depth of experience an agency has in projects similar to yours and proves their ability to adapt to styles and challenges that your brand identifies with. It’s also essential to have the right chemistry, so have a good chat about your goals.

Why use Shape for my fitness and sports eCommcerce project?

We have proven experience in fitness and sports web design and development. Thanks to clients like Riley Studio, Njorun, and Repentance x Smile, we’ve built a library of experience in how fitness and sports brands work and the essential components of a fitness and sports web design project. That doesn’t mean we have a universal approach, though. Like every client that comes through our door, we treat each fitness and sports website project with the individuality it deserves.

Why use a fitness and sports web design agency?

Not all companies can afford an in-house design and development team—we get it. Lots of clients manage their budgets by hiring a fitness and sports web design agency. But the cost isn’t the only benefit of working this way. Using an agency like MadeByShape gives you access to a whole team of experts in Branding, web design, web development, SEO, and eCommerce.

How much does a fitness and sports web design agency cost?

This is difficult to define, and it won’t come as a surprise that the answer is: it depends. At MadeByShape, we work with startups all the way up to international brands because the most important thing to us is a shared vision and passion. Once we know your budget, we can develop a strategy, or several options, intended to make the most of what you’re working with.

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Shape April 2022 HR 20

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