A Fitness and Sports branding agency in Manchester you can trust.

As experts in fitness and sports branding, we can help you elevate your business to the next level. Let's grow a brand that will hit the ground running.

In the fast-paced fitness and sports industry, your brand needs to cut through the noise. Powerful, energetic, and authentically you, your brand should leave its competitors in its wake. We are masters of fitness and sports branding and have worked with brands of all sizes, from bespoke gym and activewear retailers to groundbreaking sports studios.


Proven success in fitness and sports branding


Unique, creative solutions every time

Motivate, engage, and showcase your brand in style.

We're proud of the breadth of our portfolio; it's what allowed us to become fitness and sports brand design experts. Athletic wear, gym wear, activewear, luxury, swimwear, training spaces and sports studios, are just some of the areas our fitness and sports branding clients specialise in.

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Fitness and sports branding projects we've worked on

Finding the best way to tell your story

Shape April 2022 HR 98

A friendly fitness and sports branding agency UK clients trust, based in Manchester.

We handle every fitness and sports brand project in-house, from drawing board to implementation.

Branding trend industry insights

Cutting-edge creative design techniques

A team of experts to help your brand grow

Out-of-the-box solutions to fully bespoke projects

For fitness and sports brands that want to be different.


Brand Strategy

We conduct an in-depth investigation to create your brand strategy, which sits at the core of everything we do.


Brand Design

Logo design, typography, colour, shape, movement, and placement. We harness visual elements to communicate your brand.


Brand Guidelines

Comprehensive guidelines so that your brand appears consistently no matter who the designer is.


Brand Tone of Voice

Make sure your brand’s voice is in alignment with its visual appearance. Give the right impression every time.


Brand Implementation

We put your branding on anything you like; business cards, print marketing collateral, t-shirts, billboards, the list goes on.


Brand Repositioning

What’s going well, and what needs to change? Brand repositioning to help you target new audiences and bring your business into today’s world.

What do our clients say about working with us?

We work with fitness and sports start-ups through to global brands.

U Niversity of Manc
Salford University
N Jorun
Fight Label
Henry Jacques
Inside Out
Boys By Girls
Capital Centric
Alliance Investments

Frequently Asked Fitness and Sports Branding Questions

How to choose a fitness and sports branding agency?

We advise our clients to do their background research before committing to a fitness and sports branding agency. Portfolio work will show you the depth of experience an agency has in projects similar to yours and proves their ability to adapt to styles and challenges that your brand identifies with. It’s also essential to have a good chat about your goals. We find this helps us get a feeling of each other, and if we get along we know it’ll be a successful project.

Why use Shape for my fitness and sports branding project?

We have proven experience in fitness and sports brand design. Thanks to clients like Riley Studio, Njorun, and Gary Neville, we've built a library of experience in how fitness and sports brands work and the essential components of a fitness and sports brand project. That doesn’t mean we have a universal approach, though. Like every client that comes through our door, we treat each fitness and sports branding project with the individuality it deserves.

Why use a fitness and sports branding agency?

Not all companies can afford an in-house design team—we get it. Lots of clients manage their budgets by hiring a fitness and sports branding agency. But the cost isn’t the only benefit of working this way. Using a fitness and sports branding agency like MadeByShape gives you access to a whole team of experts in web design, web development, SEO, and eCommerce, all of who work together to bring you a fully rounded brand design solution.

How much does a fitness and sports branding agency cost?

This is difficult to define, and it won’t come as a surprise that the answer is: it depends. At MadeByShape, we work with startups all the way up to international brands because the most important thing to us is a shared vision and passion. Once we know your budget, we can develop a strategy, or several options, intended to make the most of what you’re working with.

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Shape April 2022 HR 20

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