Working on personal projects within the studio is very important in our eyes. It breaks up workflow and keeps your mind active. We've done this since Day One and it will continue as long as we are within the creative industry.
Whether it be non profit project, charity related, experimental, design orientated or challenging our development skills - the project is decided upon collectively. Sometimes, we even offer our services to startup businesses to help them out if the budget isn't there.
Started in 2011, here at Shape we created a collaboration project that connected students, graduates and industry professionals. We created a digital platform to enable them to create artwork free for download to end users on iPhone & iPad.
25 creatives are given a random shape by us, with only one theme — Christmas. In the past, the shapes have been photographed, illustrated, animated and even made in 3D, there's no limits. The work is then released in advent calendar style, with 1 piece of work shown each day throughout December leading up to Christmas day. We promote the work via social media before, during and after the project.
Since launching the project it's had...