4. For creatives, by creatives.
VSCO’s co-founder sees the app as a way for “creatives to show off their best work—a highlight reel that rewards artistic merit and unsung talent”. This focus on creative photography is apparent from the minute you open the app. Almost every photo we come across is either interesting, jarring, thought provoking, awe inspiring, or in many cases, a combination of these emotions. And we love it.