We have done this for a while at Shape, but there seems to be a snowball sort of effect in modern times with Illustration based designs, ones where little to no images are used throughout the whole site, which have Illustrations in their place. This adds character to a company, makes them feel down to earth and approachable. I like it, and as a designer at Shape, I love working on projects which have bespoke Illustrations, a blast of vibrant colours can do wonders for your company. The last thing you want when appealing to customers is to seem very rigid and corporate in the way you advertise yourself. This is where Illustrations can take away that serious approach.
Take our brand new website for instance, the illustrations are very friendly, colourful, tell you a bit about us as a company and more importantly make us feel approachable, which is fantastic for us as a company.
We’re starting to see websites which break the grid more and more as this year goes on, gone are the days where you stick to a rigid grid, have everything inline with even padding and margins.. Another popular trend is to systematically break the grid with little to no rules, as a designer I try to grow with the trends and keep myself up to date with all the latest trends. But if I’m honest, this one completely disregards everything I was taught in University, with that said… I really love the way some of the modern websites implement this, it’s great as a designer and as a user to see so many unique websites going live.