Founder, Richard, came to visit MadeByShape at our studio just outside of Manchester with a clear vision. This was a start up business and a whole new ball game for him personally. He’d never created a website before, produced brand guidelines, understood SEO etc. So we had a couple of meetings and I explained exactly what MadeByShape could offer him and his new venture.
I was delighted when Richard decided to work with us on the fantastic new brand that had a great opportunity to create something special online. The products are fantastic and their was a gap in the market for the products he is selling. We all know how popular a healthy lifestyle and keeping fit is these days, and High end, luxury gym wear helps people look good and feel good whilst they’re working out.
Here’s Richard and his thoughts on the brand:
“Here’s an idea. Wouldn’t it be nice if you could shop all your ethical activewear in one place? We think so too! Which is why we’ve created Njorun Active. We’re a UK based e-boutique that offers eco-friendly brands from across the world and aims to inspire women through healthy living, great design and sustainable practice.
We live and breathe print, adore colour and believe you should never underestimate the power of a good pair of leggings. With designs that are feminine, fun, confident and with heaps of attitude - we'll always make you feel good. And whether you’re hitting the gym, the bar, or something in between - we’ve got you covered.
Be an activist for change. Most people don’t consider how, or where, their clothes are made - but you’re not most people. And that’s something to be proud of. Each of our brands are carefully chosen for their unique style and attitude, as well as their ethical approach to doing things. We understand that the way things are made is just as important as the finished article. And that feeling good goes hand-in-hand with looking good.
It's cool to be social. Our mission is to create and inspire a community of likeminded people, who appreciate individuality and aren’t prepared to compromise on the things that really matter. If you’re looking for a little inspiration, why not check out our blog? Or find us on your favourite social channels. And we LOVE to see what you're wearing, so don't forget #njorunactive when posting!”
We created a modern website that was designed and built from scratch, including eCommerce, fully responsive to all latest devices and a Content Management System so that he can easily manage the website himself.
We had a good start because the products he is selling are great, and the brands who is working with have some great content. Visually, I knew from Day One that this could look great.
This site features everything Richard need in terms of selling online and running a business. From automated emails, product stock levels, an easy too understand CMS etc. etc. Along with Organic SEO services that we are offering on a monthly basis to help improve his search visibility within search engines. It’s our goal to be the go-to luxury sportswear destination online in the UK.
Check out the website yourself at: https://njorunactive.com/