Travel More, Meet More People
Over the past few years our client list has grown, and expanded all over the world. We have regular clients further afield and a constant flow of enquiries from all over. It's always been my theory that 'face to face' meetings convert higher, they get to you know as a person better, I get to understand them as people and what makes them tick, what goals they have for the business etc. and the human factor is real. We've always tried to meet as many enquiries as possible, and this has taken us all over the UK and Europe.
It's now more obvious to potential clients that we travel to meet, we have relationships with businesses and individuals, and they aren't scared to enquire if they're not from the North West of England. This is great.
But in 2019, I want to do this more. I think it will really help us grow as a business. It indicates to an enquiry that we are serious, we take the time out of our diary to go visit them - before we've even won a contract. And for our current clients, we build a firm relationship by getting to know each other, going for a drink, a meal, a face to face meeting offers many positives through human factor. I don't think it's as easy as putting this on a list and ticking it off - but it will be a conscious effort to meet more people throughout the year.