How Can Infographics Improve My Marketing?
Our attention spans are shorter than ever, and the way in which we market to our audience has evolved over the years.
The visual web (Facebook, Instagram, Pinterest) has demanded that we create more aesthetically pleasing pieces of content, which makes infographics the ideal cornerstone to a good marketing strategy.
Designing and sharing logically presented and strikingly distinct infographics will not only help you make complex data easier to understand, but also open it up to a wider audience; one that will look upon you as an expert in your field.
And that brings us to another important aspect of infographic marketing: Search Engine Optimisation (SEO).
Those of you with a passing understanding of SEO will know that the more high quality websites you have linking to your content, the more likely Google is to trust your content as a good quality resource in its own right. And with that trust comes the reward of a higher search engine ranking, even more links, and even more web traffic.
An attention-grabbing, unique infographic is still a terrific source of links and traffic, particularly if it taps into an important issue, or happens to “go viral”.