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Mike Ashurst

Mike Ashurst

Published on 1 Feb 2018 ・ Updated on 12 Nov 2018 ・ 3 min read

January 2018 - My Recent design work

Skip Hire

This was a pretty strict brief with a great emphasis geared towards the skip hire part of the page, the client wanted to push the user more towards hiring a skip and enquiring about their many services. I really like the simplicity of this design, the green and yellow corporate highlights in places adds the companies brand guidelines without taking over the whole design too much.

Amongst many things, I created a brand new skip hire process with this new designs and the whole website has a completely new, simpler user experience helping their target audience get to where they want to be.

Tw Home
Tw Home 02
Tw Book Skip

Education based resources for Teachers and Students.

With 90% of their target audience being Teachers within Schools it was important to tailor the content towards being more education based which meant keeping the website ui as minimal as possible with strict grid structure.

Their current site is boring, old, dated, and not responsive. The challenge was to modernise this brand with a completely new ui/ux to tailor towards teachers and their needs, this means making the content more education based with things like past exam papers, past lessons shared from teachers of the site and lots of online feedback via the account section of the site.

The user can suggest new content, add new content and apply to make changes to content which is not accurate.

Within the design my main objectives were to:

  • Simplify the subscription process and accessing the resources
  • Retain visitors on the website via simplified ux
  • Target more International based schools
  • Add sections for marketing materials to advertise new or popular resources.

Keep an eye out for this one which will look to go live some time in April 2018
*Illustrations by ranganath Krishnamani

Cp Home
Cp Home 02
Cp Home 03
Cp Resource
Cp Testimonials
Cp Log In
Cp Sign Up

InsideOut Contracts

Inside Out has been supplying contract furniture to businesses since 1999, and during that time we’ve built up a diverse and enviable client base. We work to a simple ethos of exceptional products delivered with exceptional customer service – which explains why we’re one of the most respected names in the industry.

With this in mind I felt it would be best to advertise their vast client base quite high up on the homepage with click throughs to live case studies to past, present and on-going projects. This would show the user not only the quality of work they produce but the diversity of the projects for varying target markets.

These include: Bar & Lounge, Cafe & Restaurants, Hotels, Spa & Healthcare, Leisure, Education & Workplace

The new homepage is more product based and project based as pose to their current site which is mainly text based. This gives the user a better understanding for what InsideOut Contracts are capable of almost as soon as they land on the homepage. Which should increase interest and enquiries.

Everything that InsideOut create can be bought as is or as a bespoke option where the client can change things like the materials, style, add accessories to any of their chosen products.

Insideout Home
Insideout Product
Insideout Customise

Art Reseller

An independent art reseller who allows artists to collate their works for sale to general public. The brief was simple, to create a platform to find affordable independent art for your home.

Within the design my main objectives were to:

  • Making art accessible – pitching ArtsHaus at people decorating their home and debunking the theory that independent art is unaffordable 
  • Making it an enjoyable experience to browse art online
  • Being the one-stop shop to compare the art of multiple vendors
  • Being the platform for serial buyers to find more art and for new and uninformed buyers to buy first time with confidence

The main objective for me was to take the clients many requirements and their busy sitemap and create a design which not only holds all of the requirements but also keeps it as simple and easy to use so that the user doesn’t get confused navigating throughout the site.

With user profiles, artists profiles and gallery profiles I had to make sure there was consistency throughout and a distinct difference between the 3. I didn’t want the user coming on to a profile and not knowing whether it was the a gallery or artist. So small design alternatives were done to try to achieve this. for example an artist thumbnail would have a snapshot of 3 pieces of their most popular work, where as a gallery would have the gallery thumbnail and details, with users having a small, circle thumbnail.

I’m more than happy with the outcome and think the site is unique to any other art resellers on the market today.

Art All Art
Art Featured Artists
Art Artist Profile
Art Gallery
Art User Profile
Art Piece

If you want to view my weekly going's on.. go check out my Dribbble

Keep an eye out for updates on all of the above designs. Follow Shape on InstagramTwitter or Facebook.

Mike Ashurst
Written by Mike Ashurst in Web Design
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