I’ve designed a concept for a tattoo studio which contains various artists. It enables the end user to go online, look at every individual artist and their work, automated instagram feeds, easily find out which style suits their taste and look at prices, estimated waiting length, and get in touch. All sounds simple right…. so why aren’t other people doing this?
Every business needs a USP, so what is this for the concept? As recommendations are obviously working for artists, let’s give the customers an incentive to recommend the artist even more! The way this would work is that every user would have an account on the site. A referral form would be completed by User1234 to state who they are recommending, Bob Dylan, and their contact details. This gets saved into the website, and it understands that User1234 has recommended Bob Dylan. When Bob Dylan books in sessions, User1234 would get credit to use against future tattoos. This would not only repeatedly promote the artist for new customers, it would encourage previous clients to recommend and book in a new session for themselves. Winner winner, chicken dinner in my eyes.
In terms of the web design, keeping it very clean maximising images so the end user can see examples of their work. A responsive website is mandatory as many people will be looking on their mobile or tablet.
*Photography used is for concept purposes only