Watch the new John Lewis Xmas advert for 2016 everyone is talking about. But, did you know it’s not the official TV advert? This was created by A-Level student Nick Jablonka who shared the advert online as part of his coursework and the internet has gone wild. Even getting him a spot on ITV’s This Morning.
Take a gander at Nicks video created in Cinema 4D
As I write this post, the video has had nearly 500,000 views on YouTube and I expect that figure to ‘snowball’, sorry - had to do it.
People now start going crazy for christmas, and John Lewis have brought that anticipation up a notch each year since their original xmas ad was launched. John Lewis will be unveiling their Christmas advert soon so it’s time to go buy a new box of tissues.
Hundreds of thousands of people have started searching the internet for the christmas advert and Nick’s coursework has fooled many in thinking this is the John Lewis advert for christmas 2016.
Here’s a quick Q&A with Nick on his YouTube channel:
Q: Why do this?
A: A2 AQA Media Coursework. My chosen essay was on John Lewis and how successful their marketing campaign has become. Along with the essay I had to create a linked production piece, and this was my attempt on creating a John Lewis style advert. As far as I remember I think it got full marks.
Q: What did you use to create this?
A: All of the modelling, animating, lighting and rendering were done in Cinema 4D. All of the compositing and even music were done in After Effects. The rendering was done using the Physical Renderer.
Q: How long did it take you to create from start to finish?
A: The actual production took about 2 weeks including rendering. It was a very rushed piece, I've left it till the last month to do it ... Creating a short film is a lot of work especially when it's CGI, I was responsible things outside of my comfort zone like character animation and lighting, so be forgiving
Q: What is the song?
A: Vapor ft Adaline - Follow You Follow Me
Q: Copyright infringements?
A: This was literally uploaded to showcase the production piece, I wasn't going to upload it at first as I'm fairly critical of my work, but I thought I wouldn't lose anything if I uploaded it, even for people to use as inspiration for their course-work. I was stuck for a while ... The video isn't monetised, the song fits perfectly with the story and the mood so why not!
To clarify, I do not affiliate myself with John Lewis or any of their production company's, this video is nothing more than a showcase of my last years media work.
Nick created the video in 2 weeks and thinks he can improve the animated video. We think he’s done a good job - what do you think? Leave your comments below.
Follow Nick on Twitter here: https://twitter.com/atnickjablonka
Our very own Adam Ascroft created a ‘Christmas Advertising’ post back in 2014 if you’d like to have a read over that too by clicking here.