Do they make me seem less competent?
According to a study published in Social Psychological and Personality Science, emojis actually make workers appear less competent. Additionally, an OfficeTeam survey found that 39 percent of senior managers think it's unprofessional to include emojis in work communications. Their opinions could ruin your reputation as a qualified expert.
"Emojis are a newer form of communication, so if your recipient is older, an emoji can make you seem less competent simply because your recipient was expecting a more traditional correspondence," added Lehr.
My response too this is understanding your client. I would never send emojis in an email to a client I’ve never met or built up a relationship with. But over time, as you get too know that person - emojis help quick communication and build up personal relationships.
I personally don’t believe age is a factor. I know clients who are of the older generation who use emojis to me on a daily basis. I just believe the character of that person is more welcome to emojis than others, it’s not driven by age.
If the client is very serious, they don’t joke or have ‘banter’ with any of my team - we would recognise that and emojis won’t play a part in communication.