If your business is growing fast, then your website simply must reflect that growth.
You cannot/should not undergo a rebrand, move offices, or add new personnel to your team without making sure your website is fully up-to-date with this new information.
Inconsistency across your marketing channels (website, print, social media, etc.) will only breed doubt in the minds of your prospective customers.
3. Oh, You Actually Can’t Update the Content Yourself
If you’re unsure about refreshing your website, then this big (giant) red flag waving in your face should convince you otherwise.
It’s your website. If you can’t update it yourself - instead, relying on outside help - then what’s the point in having it?
Sure, there will always be technical aspects to owning a website that might fall outside of your wheelhouse, but being able to change some text or upload a photograph shouldn’t require a support ticket and an invoice at the end of it.
4. Your Website Loads Slowly
According to Google, your website should load in under 2 seconds.