We designed a slick website that fully adapts to different screen sizes and devices. Including features such as a map search so that end users can plan routes around the city and visit restaurants that include discounts if booked via the website. Apartments are shown visually to entice the end user and give them the option of selecting from multiple rooms. Promotional offers were also created to help advertising, and landing pages for specific events to capture a organic and PPC viewers. By creating specific pages for The Grand National, Music Events in the city, Liverpool and Everton football games, we are able to target end users and drive them to the site who are looking to visit the city and stay overnight.