Create an online shopping experience that gives users the ability to view the finer product details and understand Scarlett of Soho’s ethos. As well as allow users to purchase, try on products at home and order prescription glasses.
Using neutral colours and legible typography, we ensured the user could access and view the products in more detail. Using different views on products to create trust within the product and brand. Giving the user multiple ways to access and buy the product and collect important user details, within a simple designed checkout process.
The frames and products were the main focus for the eCommerce website. So having a neutral, black and white colour palette ensured the colour of the frames stood out and the website didn’t interfere with the users focus.