To give the users the ability to try the glasses on at home, we created a separate shopping basket which pre-authorised a customers payment so they could receive glasses to try on, if they didn’t like them, they posted them right back.
Viewing glasses on a website is difficult, so we allowed users to interact with the frames with different images showing different angles, 360 degree & model views.
Complex but simple checkout
Depending on if the user required prescription glasses or not they would get different checkout options (e.g. Questions & image uploads). We made this feel as simple as possible, guiding the user through the process.