To create a brand that engaged with children, parents and school teachers. The company offers fun events to schools, therefore a light hearted nature needed to be created, with colour, and a down to earth personality. With this in mind, the content needed to engage and encourage school teachers to book 'Best Day Ever', so the content hierarchy needed to be considered and relevant.
A very modern website designed to all devices with bespoke illustrations to represent each category on the website. A colourful approach was needed and supported their future plans for merchandising. A short 4 week turnaround for this project was allocated and we produced the goods with time to spare. We also added motion to the project for no extra cost so the characters came to life.
It's very important to engage with users on all different screen sizes. Here at Shape we identify small elements that enhance the whole process such as using sticky buttons that hug the browser whilst the end user scrolls own the page, allowing them to add products to the basket at all times.