2. Go Deep
Most brands or companies are constantly churning out content, on a variety of subjects, trying to attract their target demographics like moths to a powerful marketing flame. However, why not occasionally take stock, stop churning and reassess what has performed well over the past couple of months. By regularly checking in you may ultimately be able to save yourself time, money and effort.
For example, you published a post listing tips for finding a bargain in the January sales and it performed excellently (well done you). Why stop there? If you know, via data, that this post was successful why wouldn’t you get creative and see if there’s more that can be produced on that topic? There is a plethora of content mediums to consider, so how about a series (more on these later) of Instagram videos on specific items that shoppers can save big on? Don’t forget to add a sentence at the end of your blog post though, driving that engaged audience to your videos that are also relevant to them.