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Made By Riley

eCommerce website designed and built for Made By Riley, a clothing brand created by 'Made in Chelsea' star, Riley Uggla.

Services Provided

Design & Development

The Brief

To re-design and develop a modern site for the eCommerce clothing brand. Targetting the younger female generation, the site needed to be slick, straight to the point and ooze inspirational clothing styles.

Our Solution

Maximising great photography, we created a bespoke grid block site to arrange varous products and give the end user a choice. This technique works well with clothing brands such as Topshop, Boohoo and MissGuided. Our bespoke solution uses Expression Engine as the CMS, and SagePay / PayPal as the payment gateway(s).


Week Build

Wireframes from start to finish.

Most users now use a mobile device to do online shopping. To make sure this client didn’t miss out of sales we built a responsive website that worked across different devices. Testing on 30+ real devices and over 20 simulators to ensure the experience was great for all.
Mobile Experience Optimised for mobile devices to make navigation easier

Payments infrastructure for the internet. Whether you're building a marketplace, mobile app, online storefront, or subscription service.

Riley Uggla

We are used to dealing with Celebrities here at Shape, and was a pleasure working with 'Made in Chelsea' star, Riley Uggla.


To maximise the new collection, we created a full screen responsive lookbook page.

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