Gaiman interacted with his fans via social platform - Twitter, asking them questions relating to each month of the year. His fans replied with short responses and Gaiman turned these into tales. Gaiman's fans were then asked to produce artwork using any medium based around the tales Gaiman had produced.
'A Calendar of Tales' online presence collected the questions, answers, tales and fan generated content and combined them into an engaging user experience.
The experience opens with the user looking towards the sky through an atmospheric design, and as the user flows through the months, they get a different set of rich colours, sounds & subtle animations delivered to them.
Parallax movement was added to the project, to create the seamless flow of the changing months and to allow elements to move slower or faster than others. By using CSS3 we ensured a smooth experience on modern browsers, by allowing elements to scale, zoom, rotate and transform.
The subtle animations such as the delicately floating blossom leaves, exploding fireworks and flocking birds were created using HTML5 Canvas. HTML5 was also used to allow the users to listen to Neil Gaiman tell the tales through a custom HTML5 audio player.
As well as being able to access the website through a desktop computer, the project was made responsive for users of mobile and tablet devices. This ensured they got the same experience, but specifically designed for that particular device - including touch gestures to navigate the galleries and stories.